Defined by less.
Apostrophe was inspired by a quote from my father that has stayed with me all my life.
“काम एकदाच कर पण चांगले कर”
"Do It Once But Do It Right"
It has stayed with me in everything I do. Apostrophe is an extension of that belief -- to make fewer things, give them more thought and make them well.
We choose natural fabrics wherever possible, with an emphasis on materials that feel good, wear well, and endure over time.
We believe good clothing should become part of your life — not something you have to replace after a season.
While making better clothing, we want to be more thoughtful about what we leave behind.
- Sid, Founder